The Concept of Brainstorming


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stand out 

How to stand out in the crowd?
How do I make sure that my application gets selected?
How to ensure that the admission officers read my application?

This webpage is dedicated to all those applicants who would not settle for the second best choices with respect to schools and colleges. It is meant for the students, who are willing to apply to the top business schools, and are willing to learn the effective ways to present their application.

You must be aware, getting into a top business school can be tricky.  So, you need to be sincere, right through the admission process.

Now, we will discuss the various challenges you will face, during the MBA admission process.

Now the question is - 

what do we mean by Brainstorming?

what do you mean by brain storming

Brainstorming is a process that helps you to generate creative ideas, that form a solution to a specific problem.

Now, you need to think of certain aspects, like- how to convey your past responsibilities.

You can convey the responsibilities taken in your past, with the help of suitable examples.

However, by just writing - I have helped my company to flourish, by skillfully managing my team, which lead to an increase in productivity, is not the way to answer, as it will lead to an outright rejection.

The answer is irrelevant, and there is no synchronization, because there are no real life examples, that support the statement.

Here the writer has to start, by stating, how he or she managed the team.

  • What were the challenges?
  • How did he or she manage to overcome the challenges
  • What was the outcome of the efforts?

To make an impact, your justification should be complete, and must sound authentic.

Now let us discuss about, the nature of work.

Here, you have to clearly describe your work profile such as-

What did your work involve?

It should involve both your volunteer efforts, and personal accomplishments.

These aspects are very important, as the admission officers want to know you, through your volunteer efforts and your personal accomplishments. You need to do a lot of thinking, on various aspects of your life. You need to understand the ways through which you can present your ideas.

Suppose, you have made certain accomplishments, then you need to relate them, with the requirements of your target business schools. It is a case of Demand -  Supply match.

Similarly, if you have volunteered and helped the society. You need to re-think, and describe the circumstances in detail.

For example, you had taken an initiative, and organized a blood donation camp. Then, you need to present the facts with details, like-

  • How you managed to organize the camp?
  • What were the resistances?
  • What motivated you? And, what was the outcome?
  • What were the challenges?
  • How did your work help you?
  • What are the skills that you learnt, etc.?

In short, you need to present the key points, and back your points with relevant examples, that will help the reader to draw a valid conclusion.

So, you need to brainstorm, and note down the key points.

The majority of the applicants have work experience, and They all, write essays, based on their experiences. Now, the question comes,

Ask Yourself

i) How can I stand out of the crowd of Applicants?
ii) How can one, differentiate, your essays from a pool of thousand applicants?

Here, the challenge lies in skillfully presenting your experiences, in a way, that your profile stands out, and creates an impression on the reader.

Almost all candidates, write about their professional experiences, their roles and responsibilities, promotions, etc.

So what do I write to draw their attention?

You can add value, by focusing on your soft achievements, which are more human, and less quantifiable.

Let us consider an example,

A candidate, while demonstrating his soft skills, explained a situation, where he helped a struggling colleague, that shaped the potential of the employee.

According to him, it gave him immense joy to transform, a struggling colleague into a highly productive employee of the company.

These achievements, can make you different from others, as they demonstrate your strong personal qualities, along with your professional achievements.

Hence, in order to make an impact, you need to brainstorm effectively, and highlight your special traits, that will help you win over the admission authorities.

Now, we are sure that you understand, brainstorming can help you to dig deep, and write effective essays.

How to Brainstorm?

So now you need to understand the process of brainstorming –

Brainstorming relies on in- depth thinking. So, your creativity will help you to conceive better ideas, and allow you to think from every perspective.

Let us consider an example,

A manager who was instrumental in introducing a product to the market, might think of his accomplishment as an example of leadership. However, if the manager brainstorms, and does an in- depth analysis, he will discover some more traits, that are suitable for his candidacy.

For example, for introducing a product, he may have conceived an idea or a business plan, this idea signifies his creativity.

For implementing the idea, he might have pushed the employees, or his subordinates, which demonstrates yet another key trait, called as entrepreneurship.

For getting the work done, he might have come across disputes or conflicts, and solving these disputes is a clear example of his team work skills.

While working on the project, he might have come across various problems, like product attributes, sourcing issues, and he might have been in an ethical dilemma. So, dealing with such issues and succeeding, demonstrates the ethics of a manager.


So, we can conclude by saying that- brainstorming is very much essential for writing an essay, as it helps you to identify hidden traits of your personal and professional aspects, which will vastly help in differentiating your application, from the rest of the applicants.

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