Profile evaluation can also be done online. There are various tools for profile evaluation available online by which you can get the appropriate college for admission based on your grades and scores. The online process will hardly take 1-2 minutes for evaluating your profile.
The US universities have their own method of evaluating after they receive the application material.
First, they look into candidates Resume to get a brief overview about the candidate.
Second, they look into the transcripts.
Third, they look into candidates Statement of Purpose
Forth, they look into candidates Letter of Recommendation to find out whether the candidate can be a perfect fit to this university or not.
After going through all this, the final decision is made.
Most universities will not accept the profile evaluation done by the consulting firms.